Emma, ​​Camilla and Anna founded Female Invest in 2019. As students themselves, they experienced a lack of easily accessible knowledge about investing and wanted to create a place where women could learn to invest and take control of their finances. Through online courses, webinars, articles and a community, they offer knowledge about stocks and finance. Female Invest emphasizes that anyone can start investing, even if they are on SU, by starting with small amounts and using the guidance the app offers.