Born in Borås in 1977, Craft is a Swedish sportswear brand built on performance, endurance and innovation. We create footwear and apparel for the world’s most challenging conditions, rooted in the Scandinavian experience and the desire to keep going through anything. Designed for the long run, our products let world champions and everyday heroes all over the world elevate their game. It’s more than five decades since we began, but our goal remains the same as when we first set out. To help athletes on every level go one step further.